All events in Zurich - editorially complemented by guidle

When it comes to marketing the city and region of Zurich, Zürich Tourism can draw on a wealth of resources, as the metropolis on Lake Zurich offers a multitude of cultural highlights, a vibrant nightlife and renowned conferences all year round. In order to meet the high demands placed on the event and congress calendar on zuerich.com, Zürich Tourism has been relying on the services of guidle since 2015.

The challenge: High internal effort in entering and maintaining event information

As the range of events on offer increases, so too does the challenge of providing an up-to-date and complete overview of all events from different organizations, establishments and artists. In order to outsource the internal effort involved in entering, maintaining and operating its own event and congress calendar, Zürich Tourism therefore decided to obtain an event calendar as Managed Content from guidle in 2015. The aim of the solution was to provide event organizers with a free, efficient means of communication on zuerich.com. In addition, guidle was commissioned with the completion of the offer by the in-house editorial team.

The solution: Self-service for event organizers - complemented by the guidle editorial team

With the chosen solution, event organizers can enter their offerings independently on guidle and, if necessary, reach out to the guidle support team. As an optimally networked hub, guidle also has interfaces to numerous other data sources (ticketing and cultural organizations, tourism, etc.). This means that in many cases there is no need to enter data on guidle as they are already imported. By doing so, the event calendar becomes even more comprehensive. If desired, Zürich Tourism translates events automatically at the touch of a button or assigns them specifically to individual campaigns (e.g. as highlights). With the assumption of costs by Zürich Tourism (Managed Content all), publication on zuerich.com is unrestricted and free of charge for all event organizers. The event calendar of Zürich Tourism thus becomes an attractive communication channel for cultural professionals and event organizers.

In order to present guests with the full spectrum of Zurich's nightlife at all times, the guidle editorial team, on behalf of Zürich Tourism, complements the partys and events of the city's hottest clubs several times a week. Congresses and conferences are also researched and entered manually.

The result: completeness and up-to-dateness without any effort on your part

With the provision of a platform, support, interfaces, verified content and editorial services, guidle offers a complete all-in-one solution. Zürich Tourism obtains the event calendar ready-to-use as Managed Content and thus receives all events from its own area of responsibility.

"The events calendar is one of the most visited pages on zuerich.com. It is therefore particularly important for us to be able to show Zurich in all its diversity of events. With guidle, we have the ideal partner to completely relieve us of the operational and technical workload associated with the events calendar."

Pascal Schwager, Lead Digital, Zurich Tourism

The advantages:

• Comprehensive calendar of events
• High quality thanks to ensuring uniform, complete and correct data entry
• Elimination of duplicate entries
• Reduced costs and effort thanks to outsourcing
• Support for event organizers by guidle via e-mail and telephone
• Multilingual thanks to machine translation
• Campaign management

The customer: Zürich Tourism

Zürich Tourism is responsible for destination marketing and thus for the tourist brand profiling of the city and region of Zurich as a diverse tourist destination.

The organization employs around 65 staff and around 50 freelance tour guides and is active in various markets worldwide.

Contact us

Would you like to know more about Managed Content? Would you also like to publish ready-made events on your website or app? Contact us - we will be happy to help.