Determine media distribution list

In what form is the delivery to the medium?

25. June 2020

guidle delivers the media in the form requested by the publisher and at the agreed time. This precise placement of the ads minimizes the effort required by the medium and ensures that they are published as quickly and reliably as possible.

The following forms of delivery are used:


A) Provision of a microsite

guidle provides publishers with microsites (also known as "widgets") that they can quickly and easily integrate into their media. For example, various tourism organizations obtain a "calendar of events" type microsite and present it as an integral part of their website.

Newly entered advertisements and changes are updated on these websites within minutes.


B) Transmission via interface

Electronic data exchange with a medium enables fast and reliable placement of your advertisement. The number of media that are connected to guidle via an interface is constantly increasing.

Newly entered ads and changes to ads that have already been entered are adopted by the medium on a daily basis, sometimes within a few minutes.


C) Online entry without login

For media with a freely accessible entry form, a guidle employee enters your ad manually on the medium's website.

If you make any relevant changes to your ad at a later date, guidle will inform the publisher of the change by telephone or e-mail, thus ensuring that your ad is up to date.


D) Online entry with login

Some media can only be operated via manual entry in a password-protected area. If your advertisement matches such a medium, guidle will ask you to set up an access account with this medium and enter its access data in guidle. With these access data, a guidle employee will log in to this medium and enter your advertisement on your behalf.

If you make relevant changes to your advertisement at a later date, the guidle editorial team will update your advertisement again using the access data stored.

ATTENTION: guidle can only serve such media if you have stored your access data in your guidle account.


E) Transmission of a Word document

Another form - particularly popular with radio stations - is the delivery of a Word document in which each advertisement is prepared in a structured manner on a separate page. guidle creates this document and sends it to the agreed address. If changes are made, guidle sends the corrected ad again with a note of what has been changed.


The delivery of a "newsletter" by e-mail to a general information address at the publisher is not effective and is not used by guidle.

Note: This text was translated by machine translation software and not by a human translator. It may contain translation errors.